Bitcoin-Native Strategy

Your product is solid.
Your website is costing you deals.

Qualified people land on your site, read for 30 seconds, and leave — not because they weren't interested, but because nothing gave them a reason to stay.

Find out what's costing you deals See if Your Company is a Fit
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Bitcoin operator, not advisor Backed by 19 Bitcoin organizations
The Problem

Strong product.
Weak signal.

Bitcoin companies are building real things. When it comes to communicating them — most fall flat. Not because the product is bad. Because the message is.

Your website looks fine. It just doesn't convert.

Visitors land, scan for 20 seconds, and leave. Not because they weren't interested — because nothing gave them a reason to stay.

You can't explain what you do in one sentence.

Not because the offer is complicated — because you've never had to strip it to its core. So your website explains everything and convinces nobody.

You hired an agency. It didn't work.

Generic copy that could describe any SaaS. A redesign that looks modern but says nothing. The team still can't agree on what you do in one sentence. The invoice got paid. The problem didn't get solved.

Your copy is written for normies.

Your buyers are Bitcoiners. They see through hype in seconds. Generic "trusted by industry leaders" language actively repels the people you want most.

Good leads go quiet after one look at your site.

You meet someone at a conference. They're interested. They visit your website. The momentum dies. The site didn't answer: why this company, why now? In Bitcoin B2B, a missed deal rarely comes back. The person found someone who explained themselves clearly.

The Offer

Clarity Sprint

A focused engagement. A few weeks. A complete overhaul of how your company shows up in the market.

Sharper Positioning

Your ideal client reads the headline and thinks: "This is exactly for me." No more explaining what you do on sales calls.

Stronger Messaging

Copy that converts. Visitors who are a fit — stay. Those who aren't — self-select out. Your pipeline gets cleaner.

Clear Offer Structure

No more "let me think about it." Buyers understand what they're getting, why it costs what it costs, and what happens next.

Working Conversion Path

Traffic stops leaking. Every page has one job and a clear next step. Your website works while you sleep.

Strategic Clarity

Your team stops second-guessing the message. One direction. No more "should we say it this way or that way?"

More Trust, Faster

Bitcoiners smell inauthenticity instantly. When your message matches who you are, trust isn't built — it's immediate.

See how the Sprint works
How It Works

Most consultants rewrite your website.
The Signal Audit starts upstream.

The Signal Audit Method starts with one question: where exactly is your message losing the deal? That answer is almost never in the words. It's in the gap between how you describe your company and how your best clients would describe it.

  1. 01

    The Signal Audit Free

    1–2 business days

    Submit your website. You get a written diagnosis — exactly where your messaging is losing deals and why. No pitch, no sales call. Judge the work before you commit anything.

  2. 02

    Discovery Call

    60 min

    We go deep on your business — audience, offer, competitive landscape, what's working, what isn't. I ask the questions a skeptical buyer would ask. This is where the real picture emerges.

  3. 03

    Clarity Sprint

    2–3 weeks

    The work. Positioning rebuild. Message architecture. Homepage copy. Offer framing. CTA structure. Delivered as a system you can hand to your developer today.

  4. 04

    Handoff

    Ongoing optional

    You get everything you need to execute — or we continue together. The system is yours. The clarity stays.

Investment

Clarity Sprint starts at €3,000. Exact scope is confirmed after The Signal Audit — once the real problem is clear.

No retainers. No surprises. One focused engagement, one outcome.
Not sure it's worth it? The Signal Audit is free. Judge the work before you commit anything.

Request The Signal Audit
Why it's different

Built from inside Bitcoin.
Not consulted from outside it.

Marek Safarik

Marek Safarik

Founder, BGS

I'm not a consultant who read about Bitcoin. I spent years building inside it — products, partnerships, and positioning that had to work because the company depended on it.

I founded The Game of Satoshi — a Bitcoin education project that ran globally with 6,700+ players, backed by Trezor, BTC Prague, Firefish, and 16 other Bitcoin organizations. Co-Founder & CSO at Hashlabs, a Bitcoin mining company, where the work was positioning and business development in a market that punishes vagueness.

Bitcoin companies are different. Your audience is skeptical by design. They've been burned by hype. Generic marketing doesn't just fail — it actively repels the people you want most.

BGS exists because too many strong Bitcoin companies lose deals they should have won — not because the product is wrong, but because nobody can figure that out from the website.

Trusted by the Bitcoin Ecosystem

Trusted by the Bitcoin ecosystem.
Not just claimed.

Organizations like Trezor, BTC Prague, and Firefish don't back projects lightly. They backed The Game of Satoshi — because the positioning, strategy, and messaging were done right.

6700+

Players
reached

19

Bitcoin
orgs

12

Sponsors
& allies

Sponsors

Educational Allies

These companies didn't sponsor a marketing package. They backed a project built by someone who thinks like them.

What the Signal Audit finds

The same problems. Different companies.

Diagnostic patterns from 40+ Bitcoin company websites reviewed. These aren't edge cases — they show up everywhere.

Finding #1

Homepage written for a general audience — not a Bitcoiner

The copy could describe any fintech company. Bitcoiners scan for specific language that signals understanding. When they don't find it in the first 5 seconds, they leave. The product doesn't get a fair chance.

Finding #2

The real offer is buried in paragraph four

The headline explains the category. The subheadline explains the company. By the time the actual value shows up, most visitors are already gone. A buyer who needed exactly this — missed it.

Finding #3

Trust language that actively repels Bitcoiners

"Trusted by industry leaders." "World-class infrastructure." "Comprehensive solutions." Generic phrases copied from SaaS playbooks. Bitcoiners have a finely tuned hype detector — and this triggers it immediately.

Finding #4

No answer to "why this company, why now"

Visitors understand what the company does. They don't understand why they should choose it over the alternative. That question never gets answered — so the qualified lead who found you through a referral bounces and never comes back.

Who It's For

This is for you if…

You're building something real in Bitcoin and the business side isn't keeping pace.

Bitcoin startup, service company, mining operation, wallet, media, or infrastructure

You have a product or service with some traction — not an idea stage project

Your messaging or website isn't converting the way it should

You want clarity — not another generic agency that doesn't understand Bitcoin

Not for: altcoin/crypto projects, agencies looking to resell, pre-revenue ideas

What Changes

Before BGS. After BGS.

Same company. Different message. Completely different result.

Before

Homepage headline

"The most secure and reliable Bitcoin infrastructure for the modern era."

What visitors feel

Generic. Could be anyone. What do they actually do?

Outcome

High bounce. Low trust. Leads go to a competitor who explained themselves better.

After

Homepage headline

"Run your own node. Own your own data. We make it as simple as plugging in a router."

What visitors feel

Clear. Specific. I know exactly who this is for and why it matters.

Outcome

Qualified visitors stay. Trust builds faster. Inbound conversations start.

Why BGS

Not another agency.

BGS

Agency

Understands Bitcoin culture
Positioning before copy
Founder-level work, not junior team
Fixed scope, no retainer lock-in
Free audit before any commitment
Common Questions

Straight answers.

The Clarity Sprint is designed for Bitcoin companies with a product or service that's already running — not pre-revenue ideas. If you have something real but struggle to communicate it, yes. If you're still figuring out what to build, come back when you're further along.

A copywriter executes on a brief. This engagement starts by rewriting the brief. We figure out your position, your audience, and your offer architecture first — then the words follow. You get a system, not just better sentences.

No. BGS is strategy and messaging. You get a clear playbook: positioning, copy, structure, and conversion logic. You take it to your developer and designer. Or we continue together — your call.

Typically 2–3 weeks from Discovery Call to final delivery. It depends on your responsiveness and the complexity of your offer. There's no drawn-out back-and-forth — it's focused and efficient by design.

Most Bitcoin companies have. The typical result: generic copy that could describe any SaaS, a website that looks fine but doesn't convert, and a team that still can't explain what they do in one sentence. If that sounds familiar, you're in the right place.

A complete positioning and messaging system: your core positioning statement, homepage copy architecture, offer framing, CTA strategy, and a clear explanation of how it all fits together. Delivered as a structured document — not a slide deck full of buzzwords.

Start Here

Request
The Signal Audit.

Submit your website. You'll receive a specific, written diagnosis — exactly where your messaging is losing deals and what to fix first. Within 1–2 business days. No pitch, no sales call.

The Signal Audit takes 1–2 days. I review 2–3 per week — if there's a queue, I'll let you know.

I'll send the audit here. No spam, ever.

This is what I'll audit.

No spam. No pitch calls unless you want one. I read every submission personally.